SEARCH ENGINE MARKETING

SEM is a mode of digital marketing for optimizing website for ranking and traffic which includes both organic and paid methods.This is an effective way to grow our businesses towards success This is also known as PPC (pay per click) when clients click  advertisement on the google search page results (SERPs)marketer has to pay for each click.

Website optimized with SEM are placed on the top of search engine result pages This make it easy to be noticed  by customers and generates traffic and sales.Here also the first step is to find out keyword that attracts potential customers.Then select negative keyword since this blocks showing  upon irrelevant result pages.Write simple and direct headings,catchy description,paste website Url  of landing page.By using SEO and PPC Website can be optimized to reach top positions on search engine result pages.